Improve Your Blog Writing With These Simple Tricks
By Edward Flora
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As you already know well, blog writing is an important part of any online marketing effort. Thus, improving on the kind of content posted on your blog is a must. Here are a few ways that can help you make better blog posts.
As in any content marketing, consistency is important if you want your blog to be more recognizable. Producing blog contents consistent with each other also helps build your reputation as a reliable source of information.
One good way of creating consistency in your blog posts is to come up with a style guide for these.
An editorial style guide is a great problem solver in the writing room. With a style guide, there is no need to wonder what the right way is or how things were done last time. A style guide knows. A style guide remembers. A style guide sets the rules to follow so that everyone is on the same page.
Creating a style guide is a relatively simple process. If you are well familiar with the audience, you will have a good idea the kind of content they best respond to. From there, it will be easy to pick out particular writing style choices common in these contents and compile them into a comprehensive writing guide.
Have an extensive editing process
Note that even if you have a definite blog writing style, your output still has room for improvement. Thus it would be good practice for all your content go through an extensive editing process before being posted online. Here, editing is not limited to just fixing spelling and grammatical errors, it can go as far as rewriting whole portions of the content to better deliver the intended message of the particular piece.
In most cases, you can do the editing by yourself. However, there are advantages to letting someone else handle the work for you. For one, they will be able to spot mistakes that you overlook. Independent editors are also free of the bias you yourself might have towards your work and will be able to provide you with better alternatives to improve the content. Stay away from automated grammar checkers, as while they make the work faster, these don’t offer as good a result compared to human editors.
The easiest ways to get feedback from your readers is through the comment box on posts. Read through all of these and you will find a lot of helpful suggestions for improvement. Interact with them to better get their pulse on your content.
Writer Michael Hyatt also points out that it is a good idea to encourage your readers to actively scrutinize your work. Ask your readers to tell what parts of your posts are confusing, uninteresting, or downright problematic. Use these comments to improve your blog writing on the particular topics they mentioned.
How Can You Make Passive Income?
By Jon Allo
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When people see the term „passive“ income, they often think of earning money with no work. However, nothing can be further from the truth.
The fact is, it does require work to make passive income. However, the work you do is done once, and then you keep making money later on the work you did before. It’s different from service-based work where you must do the work each time to produce income. With passive income you create something today that keeps earning money later.
Examples of Passive Income
Some examples that you may be aware of are savings accounts, investments, and real estate. All of these enable you to spend money one time, or spend some money one time, and keep earning income into infinity.
But, you can also earn passive income online today. Some examples are information products, membership websites, eCourses, and eBook sales.
People who want to earn money from passive income understand how trading hours for dollars can be limiting. They want to put their time and money to use one time and keep earning from those efforts. It’s the way insurance sales people have made money for years. They earn a little commission from each person that buys and keeps paying for insurance. Then the more people they sell the insurance to, the bigger and bigger their monthly income becomes. It might take a lot of work to get there, but eventually through momentum it seems like everything becomes a lot easier.
The Two Types
If you would like to earn an income via passive income, there are several ways to do so online. However, mostly you can break it down to two different ways.
Promote Other People’s Products
This is one of the fastest ways to get started. Figure out who you want to sell to, know the audience well, and then find products and solutions for them to promote. There are even membership websites where you can promote to them so that you can earn a monthly residual income that grows.
Create Your Own Products
This is another way that you can get involved with making passive income online. At first, creating the product is a lot of work, but once you get a number of affiliates promoting the product, the income will grow exponentially, month after month and year after year.
The main question now is who your audience is, and which way you’ll go. Most people actually choose both methods. They sell other people’s products, and they create their own. Most people start with selling other people’s products, then eventually create their own after they get some experience with building a list and other marketing methods.
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Bigger than life
„And as you are thinking about…, you become really interested…“
Imagine a soccer fan creating the next Ronaldo viral video. A basketball fan building Lebron’s newest social media campaign. Or a Miley Cyrus fan inventing her next influencer marketing project.
Sounds like fiction?
It might not be, if one of the most successful deepfakes-for-fun video platforms manages to come through on its plans to build a massive platform for celebrity multiplication: real celebrities participating in thousands, millions, or even billions of complete customized ads, interactions, or engagements with fans, and synthetic humans created for commercialization doing the same.
The platform is Reface, one of the biggest deepfake apps on the planet.
After catching fire last year — including growing from 10,000 to three million daily active users in just six weeks — the company has been building new technology to enable near-infinite content personalization using celebrities’ faces and bodies.
And not just celebrities: potentially every human being on the planet.
“You can use Cristiano’s face and you’ll be part of the story, for example, for the Nike and Cristiano ads,” cofounder Dima Shvets told me in a recent TechFirst podcast. “we want every human to have [his/her] own Hollywood in a mobile form.”MORE FOR YOU YouTube Bug Cutting Creator Pay 50% Or More; YouTubers Becoming Desperate Using Artificial Intelligence To Transform An Industry? Nominations For The 2021 AI 50 List Are Open AirPods Max At $549 Feels Like A Middle Finger To People In A Pandemic Brands and celebrities are a big part of this vision, of course. Superstars can only appear in a limited number of ads in a limited number of languages. Deepfaking them could make it possible to do customized campaigns — even personalized — by the biggest celebrities. Imagine Michael Jordan selling you the latest Nikes. Personally, in live interactive video. Using your name. Suggesting a particular model, in your size and preferred colors. Or imagine Morgan Freeman as your new Siri, Google Assistant, Alexa, or Cortana. Not just in voice, but with a face and a body. Today that’s on a screen; tomorrow that might be a mixed reality mash-up via smart glasses. “We have like Siri, Cortana, this is just voice assistance you can talk to,” Shvets says. “What if you have full body swap with face swap … and you can actually synthesize your assistant not only by voice basis, but actually all the figures, all the traits, all the emotions.” Listen to the interview behind this story in the TechFirst podcast: Reface.ai was originally called Doublicat, after “duplicate.” The service didn’t catch fire, however, until it was renamed last year when its early users called the process of deepfaking it enabled “refacing.” While some deep fakes are created to try to reinvent reality, Reface is simply about fun. The quality is intentionally not high — “we give like about 10% of what we can do live” Shvets says — and the company is working on technology to identify deepfakes made with its platform, in case anyone tries to pass them off as real, including invisible watermarks and more. But while the consumer side of the app has taken off, Shvets and team are working on a bigger play.
Reface uses deepfake technology driven by AI to insert you into all kinds of different celebrity … [+]Reface
“We are aiming to create the first ever platform for content personalization,” Shvets says, referring to synthetic media featuring both real and “invented” people.
The company has already done campaigns for Justin Bieber and Miley Cyrus, plus big brands. During Covid-19, Reface has also enabled activity that couldn’t otherwise happen, do a fashion show with 20 models who couldn’t be in the same place at the same time, but were able to “participate” on the catwalk thanks for refacing technology.
The ultimate expression of that technology would enable stars, influencers, and even everyday average Janes and Joes to license their likeness for brands. Whether you think that’s a utopian or dystopian vision depends largely on your beliefs and perspectives, but it will open up massive new doors.
“You live in several live digital lives, when you actually have your only one life in real life,” says Shvets. “If you are an influencer, if you’re a digital influencer, a digital avatar, you’re not getting hurt, you don’t have any mental problems … and you can be really, a really working machine to make content.”
In other words, digital me makes money while I sleep.
Brave new world?
Perhaps. But almost certainly a coming new world.
It may start with fans creating deepfaked videos that celebrities can choose from to select the winning ad. But it’s likely to end with millions, if not billions of digital selves in infinite combinations licensed out for commercial use, invented by AI and animated by AI for whatever purposes designers and customers wish.
And, of course, for all our personal dreams.
Especially the unfulfilled ones.
“I dreamt to be a tennis player,” Shvets says. “Now I’m not a tennis player, but I can feel myself this way, yeah? And you know, like, to be honest, one of the greatest incentives why I do it because our product is about good, it’s about fun, it’s about positive emotions.”
Get a full transcript of our entire conversation here.